| Hi, I'm Arseni — Designer & Director who is passionate about creating specialized digital tools with purpose. Currently, I lead Product Design & User Research at Cleerly, where we work on freeing the world from heart attacks. I also host the Product Craft podcast, where we go deep into craft with people who have dedicated their lives to making products. |
WORK
Invitae: Improving The Efficiency of Genetic Test Creation
Led the team of 4 product designers through a redesign of the genetic test report creation software.
NextBio Research: Life Science Correlation Platform
Led a team of designers, researchers and front-end engineers to create 1st and 2nd generation suite of products. Acquired by Illumina.
Nextbio Clinical : Supporting Clinical Workflows Through Diverse Datasets
Led a team of designers, researchers and front-end engineers to create 1st and 2nd generation suite of products. Acquired by Illumina.
Galleri: Multi-Cancer Online Test Ordering
Executed the end-to-end design process from information architecture and journey mapping to prototyping & user testing, all the way to oversight of front-end implementation
Intuitive data exploration for genetic counselors
Led the team through an end-to-end process from research to prototyping to implementation
7RL: Integrated Provider Portal
I was responsible for the experience strategy and execution of all design artifacts. Additionally, I guided the implementation by leading a remote engineering team of seven.
NextBio Illumina Design System
Following the acquisition, I was tasked to lead a transition of Nextbio products to become the part of Illumina family.
Qiagen : Redesign of Variant Analysis
End-to-end design process to produce new visual design language and improved usability of Qiagen's Variant Analysis software.
Streamlining Employee Benefits
Improving ease of use for employee benefit insurance brokers, HR & Employees.
- DesignMy approach to design merges creativity with systematic methodology. I believe that exceptional design transcends aesthetic appeal—it's a tool for solving problems and creating meaningful user experiences. My design philosophy hinges on deeply understanding user needs and meticulously crafting solutions that are both intuitive and impactful. Every design decision is an opportunity to enhance functionality and add real value.
- LeadershipLeadership, in my view, is about guiding and inspiring individuals towards a unified vision. It's about creating an environment where ideas are valued, growth is encouraged, and achievements are acknowledged. As a leader, I prioritize building trust and empowering my team, equipping them with the resources and support to excel. My leadership style blends strategic thinking with empathy and decisiveness, always aiming to motivate and unite my team towards innovative breakthroughs.
- CollaborationI firmly believe that collaboration is fundamental to achieving excellence. The best ideas are born when diverse perspectives converge in a shared creative endeavor. My commitment to collaboration is rooted in open communication, mutual respect, and a passion for collective problem-solving. I champion cross-functional teamwork, valuing the rich insights and robust solutions it produces. My aim is always to cultivate collaborative dynamics that drive success and foster innovation.
I've been fortunate to collaborate with:
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Arseni did a fantastic job on our program. He is passionate about delivering high quality work, open to new ideas and information, incredibly quick on turning around iterations of design, and proactive in using all the tools at his disposal to gather qualitative and quantitative feedback and improve the user experience. He's easy to work with, even with complex and fluid projects, and provided clear updates on progress and activities. Highly recommend Arseni and his team.
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Arseni is an extremely talented designer and usability expert with a real flair for taking complex scientific workflows and producing smart, clean, and modern designs. He is a great communicator and very easy to work with. What I most appreciate about Arseni is that he has made me a better product manager by forcing me to think about my product in different ways I hadn't thought of before.
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